Is China ready for the voice revolution?

China is leaping ahead in many aspects of tech-driven brand experience, but still lags behind in voice technology.

When we think of Voice Enabled Digital Assistants (VEDA), one movie automatically comes to mind: Her. In Spike Jonze’s brilliant movie, the Voice Assistant brought to life by Scarlett Johansson might be a sneak preview of what awaits us tomorrow. It is, however, still far from today’s reality.

One might consider the first commercialized VEDA, revealed in October 2011, by Apple CEO Tim Cook, known as Siri.

Despite the pace at which voice recognition technology is improving, the capability to hear and understand ranges from 95% to 98%. Despite the progress made by VEDA in terms of Artificial Intelligence (the...

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