Is Product Innovation Better than Advertising?

In this talk, hosted by WARC at Cannes Lions 2019, Kawal Shoor and Navin Talreja discuss how innovation helped them create an award-winning product and campaign that transcended modern trends.

About the speakers

Kawal is a lifelong planner and the co-founder of India’s first strategy-led creative agency The Womb. In an era of perpetual threats from tech, content, and data companies, he believes...

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