Is Product Innovation Better than Advertising?

In this talk, hosted by WARC at Cannes Lions 2019, Kawal Shoor and Navin Talreja discuss how innovation helped them create an award-winning product and campaign that transcended modern trends.

About the speakers

Kawal is a lifelong planner and the co-founder of India’s first strategy-led creative agency The Womb. In an era of perpetual threats from tech, content, and data companies, he believes the only way the advertising industry can survive and thrive is through big, strategic ideas that make brands famous. And within four years of starting his own company, Kawal has proof on the table – Saregama Carvaan, the world’s most effective campaign of this year, as ranked by WARC. 

Navin is co-founder of...

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