Brands and the creator economy
This article is part of a series of articles from the WARC Guide to brands and the creator economy. Read more.
The screen shows a young woman in a vibrant room full of personality: aqua-coloured walls, a pile of pastel plush toys, posters and photographs in view. She’s dressed casually – an oversized white t-shirt, round-framed glasses, bright lipstick, and a baby pink headset with cat ears.
She toggles her screen so that the viewers watching live can see both a makeup commercial she’s starring in playing in the corner of the screen and her...