Innovation Casebook 2017: Insights from the WARC Innovation Awards

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.
  • Innovation is facilitating purpose-based campaigns, an example being Toyota LandCruiser’s Emergency Network, which took the Grand Prix and communicated the automaker’s contribution to the wider world.
  • Innovation is fuelling brands’ health and wellbeing offerings, exemplified by a campaign for a motorbike helmet in Thailand that alerted the emergency services to accidents, and one for vests cooling construction workers observing Ramadan.
  • The intense competition of their space has retailers always on the hunt to innovate, such as the three retailers among the Award winners which demonstrated imaginative ideas that resonated with their target audience.
  • Brands in many sectors...

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