Innovate 2010: a report from ESOMAR's innovation conference

Manfred Mareck reports from ESOMAR's Innovate 2010 conference, which focused on crowdsourcing and co-creation-led approaches to market research.

Innovate 2010: a report from ESOMAR's innovation conference

Manfred Mareck

Browse all of the papers presented at Innovate 2010.

The Innovation Detonation is how ESOMAR branded its Innovate 2010 conference. Despite spawning a worrying number of derivative buzzwords - including "Innovacreation", "Innovathinking" and "Innovabusiness" - this year's gathering in Barcelona offered an exciting agenda with strong representation from both clients and young, fresh-thinking research companies.

Sensory Logic: under the skin of reason

Dan Hill, president of Sensory Logic, not only promoted some of his books (maybe that's the privilege of a keynote speaker) but set...

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