Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix.
  • Integrating influencers into the media mix can help advertisers reach elusive audiences.
  • Micro-influencers, people who can reach 10,000 to 20,000, are increasingly viewed as a more effective means of engagement.
  • Instagram is becoming increasingly key to influencer marketing but other social platforms are innovating in this area.
  • Some brands, such as Gillette, have proven the effectiveness of offline influence, so this could be a productive route....

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