Lockdown restrictions imposed to slow the spread of COVID-19 have accelerated a growing trend towards e-commerce. As footfall fell on the high street, consumers instead headed online for entertainment, information and shopping. Consequently, investment in out-of-home (OOH) channels fell while advertising spend on digital marketing channels grew.
Within this shifting marketing landscape, TAKUMI has compiled whitepaper research analysing the priorities and expectations of over 3,300 consumers, marketers and creators in the UK and US. The focus spans four key themes:
- Pandemic-related trends
- Marketing performance
- Ethics
- Future of the industry
- Pandemic-related trends
1. Pandemic-related trends
Under lockdown restrictions, when...