Industry Snapshot: Healthcare and pharmaceuticals

This report identifies five trends that will shape marketing strategies of the healthcare and pharmaceuticals sector in the coming year.
  • Generative artificial intelligence (gen AI) is emerging as a powerful tool to ease the effects of worldwide labour shortages, and help healthcare and pharmaceutical companies operate more efficiently.
  • Advancements in precision medicine are enabling consumers to receive customised care before and after the development of diseases.
  • As consumers increasingly turn to social media for medical advice, healthcare and pharmaceutical brands could benefit from collaborations with influencers.
  • Consumers are interested in improving their health now, more than ever, but barriers to better health remain; organisations are responding by experimenting with AI to offer cheaper and more convenient care.
  • As the cost-of-living...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands