This article is part of a Spotlight series on the opportunities and challenges facing India-born brands. Read more
Last month, Prime Minister Modi exhorted Indians to be vocal for local, to opt for local products and services. This has drawn a full spectrum of heated reactions; from rightist supporters hailing this as a bold clarion call, to sceptics from the left dismissing it as yet another diversionary slogan from a man now known for his penchant for attention-grabbing acronyms.
To add to this din, China’s misadventures across our border have stoked up massive anger. Vocal for local has...