India: The global capital of print adex

India has the highest print advertising expenditure in the world and Madison World’s Sam Balsara explains why the country’s advertisers continue to flock to newspapers even as many other countries have deserted it.

This article is part of a Spotlight series on the Print Media in India. Read more

Did you know that whilst Indian advertising expenditure contributes only 1.2% to the global adex, Indian print adex contributes 6% to the global print adex?

Whilst the share of print in global adex is 4%, in India, it is an unbelievable 21% and the subcontinent enjoys the unique distinction of having the highest print adex share of all countries. Contrast this with China where print adex has zero share, while US and UK have about a 3% share. The...

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