In Top Gear: women and automotive purchasing in South East Asia

The following article covers the findings of in-depth research carried out across multiple Asian markets by SenseAsiaTM on women's paths to purchase in the automotive sector.

In Top Gear: Women and Automotive Purchasing in South East Asia

Ankur Pujari DentsuAegis Singapore

The following is a result of an in-depth research project on the automobile sector covering multiple key Asian markets carried out by Dentsu Asia's proprietary...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands