In India, content is not confined to a single platform

Quality content is available across many formats and ABP Network’s chief revenue officer Mona Jain shows how media planning can and ought to be screen-agnostic.

Content is still king with a manifold increase in options for finding good quality content. For ABP Network’s chief revenue officer Mona Jain, this means marketers need to follow consumers across screens and she sets the context for how media plannin

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