Structuring for effectiveness
This article is part of a series of articles from the WARC Guide to Structuring for effectiveness. Read more.
If 2019 was the honeymoon period for brands choosing ‘in house’ some of their marketing execution back from their agency partners, 2020 will be the year that the reality sets in for many brands as they seek to restore a balance of in-housing and outsourcing that drive more effective marketing for their brand.
While in-housing has afforded many benefits to brands, the organisational challenges of implementation can be far-reaching, yet often don’t receive the same...