In 2020, India’s marketers must keep the focus on brand growth

Marketers in India are under more pressure to make a difference in achieving business objectives – cohesive strategy takes precedence over short-term tactics.

Looking back on the year that was, it is easy to draw up report cards. The one on the Indian economy will reveal that things are far from perfect. It was a year that began with great optimism but ended with all not par for the course. The gross domestic...

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