Imitate and Innovate: succeeding with viral marketing
Claus Moseholm, GoViral.com
In internet advertising, viral is a badge of success as much as a term of description. But it is becoming harder and harder to create and distribute an online video clip that will draw thousands, let alone millions, of people into watching and recommending it to others. The amount of video and other types of content freely available on the web makes it all too easy for consumers to ignore attempts by brands to foster viral campaigns.Nevertheless, in recent years - and especially since the rise of...