IAB Singapore Revenue, H1 2008 - H1 2010

The presentation assesses the evolution of the online advertising market in Singapore, based on figures from the IAB and PricewaterhouseCoopers.
Spending through this channel reached S$64.6m ($US49.4m) in 2009, up from S$51.3m in 2008 but still only constituting an estimated 6% market share. Totals in the opening six months of 2010 topped S$40m, with display taking half of online budgets, search on 39% and classifieds receiving 11%. Search was almost solely responsible for driving up revenues in H1 2010, improving by almost S$7m year-on-year, with display growing by just S$2m....

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