IAB asks Congress for federal privacy act, eschewing “patchwork” of GDPR, CCPA clones

The Interactive Advertising Bureau (IAB), the digital trade body, believes that a new regulatory framework is required for the good of consumers and businesses alike.

The Interactive Advertising Bureau (IAB) is telling the US Congress that it supports federal regulation that will ensure consumers’ privacy and security are protected in interactive media, marketing, and commercial environments.

And it is recomm

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands