How University of Melbourne won a Grand Effie with out-of-home

University of Melbourne and agency McCann revealed the insights behind their Grand Effie winning out-of-home campaign that raised awareness of the university’s research and boosted positive brand perception.

Despite being one of the highest ranked universities in Australia, the University of Melbourne was struggling to be acknowledged for its research achievements.

Even though the institution is Australia’s second largest investor in research behind the Commonwealth Scientific and Industrial Research Organisation (CSIRO), there was limited awareness of the university’s research contribution, particu

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