How UNIQLO China cracked Singles’ Day with ‘online to offline’ retail

Uniqlo capitalised on Singles Day in China by creating an innovative ‘online to offline’ solution which utilised dynamic discounting on their physical stores to supplement online sales.

Singles’ Day is not only the biggest day for retailers in China, but the biggest e-commerce extravaganza in the world. For brands looking to connect with Chinese consumers bring bombarded with discounts and deals, the pressure is high to get it...