How to win the right friends – and influence the right people
Younger audiences are choosing very different sources of inspiration and influence – and marketing strategies need to respond
At the recent Milan fashion show for Dolce & Gabbana, editors of long-established industry bibles like Voguefound themselves relegated to the second row. Most of the young people on the sought-after seats in front of them didn't work for major media brands or established fashion magazines; instead their influence comes from the number of people following them online. They were there because Dolce & Gabbana's key audiences...