How Colgate, Philips and Durex Do Influencer Marketing in India

The article examines how Colgate, Philips and Durex partnered with popular celebrities and online influencers to build their brands in India.

How Colgate, Philips and Durex Do Influencer Marketing in India

By Kunal Sinha

Akanksha Redhu founded the designer accessories and handbags label Cirare – a brand which she says reflects her bohemian spirit and love for travel. She is a also one of India's leading fashion and lifestyle bloggers, endorsing high end brands such as Burberry, Vero Moda, Dior, MAC and Chanel.

Source: Akanksha Redhu

PC maker Lenovo takes a rather different approach. As one of the online influencers for its Yoga range of tablets in India, Chef Saransh Goila sets out on a mission to fuse street and...

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