How Carlsberg Beer’s ‘Snap Pack’ Solved A Sustainable Packaging Challenge

In an interview with WARC, Pete Statham, sustainability manager and Alastair Porter, senior brand manager at Carlsberg UK discuss how one of Europe’s best known brewers developed a world-first plastic-free way to sell packs of beer.

With consumers more concerned about sustainability and the environmental impact of products – from cars, to fast-fashion, to the vast array of vegan options in the grocery store – it’s perhaps no surprise that the sustainability movement would eventually reach that most sacred of traditions: cracking open a cold can of beer.

The beer industry, and the wider packaged goods industry in general, is grappling with the huge amount of disposable packaging from its products finding its way into landfills and the ocean. With the impact of ocean trash gaining a lot more attention thanks to the efforts of...

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