How Brands Can Navigate Asia’s Programmatic Landscape

Asia’s programmatic space is evolving quickly, and brands need to educate themselves to make the most of the opportunities.

It’s been over a decade since programmatic first burst onto the scene amid much fanfare. In the last few years however, critics and cynics have been alleging that it’s failing to meet the expectations of the market.

Recently, exciting developments in programmatic – its continued growth as a proportion of total ad spend, alongside the rise of programmatic TV – have been overshadowed by a slew of incidents that have exposed a range of less than transpa