How augmented reality hacks the human brain

Augmented reality (AR) is fast outpacing its more famous ‘Virtual’ cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.

The internet has tended towards invisibility. Like electricity before it, or the now ubiquitous technologies of clocks or eye-glasses, the interface with a technology becomes so natural as to fall away. Augmented reality (AR), however, touches a compelling...

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