How augmented reality hacks the human brain

Augmented reality (AR) is fast outpacing its more famous ‘Virtual’ cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.

The internet has tended towards invisibility. Like electricity before it, or the now ubiquitous technologies of clocks or eye-glasses, the interface with a technology becomes so natural as to fall away. Augmented reality (AR), however, touches a compelling point of inflection in the rise of immersive computing.

What began as a term in a 1990 research paper to describe a new way of delivering information to Boeing engineers is, today, a growing interface with the potential to change how humans interact with the internet and with their surroundings, merging the two. Augmented reality, a promise that gained real traction around...

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