How Asia’s consumers view globalisation, social media and brand trust

McCann Worldgroup’s study, The Truth About Global Brands 2’ revealed that consumers in Asia are more individualistic, pro-globalization and suspicious of social media than ever.

For people in the Asia-Pacific, life is literally a pain. As McCann Worldgroup’s regional planning director Judd Labarthe recently revealed in Singapore, people are getting more headaches across the region.

According to McCann’s The Truth About...

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