This report describes how APAC food brands have found success with advertising campaigns which persuade consumers to increase product consumption occasions.
Food brands adopt this communication strategy for a range of reasons, including:
The creation of new consumption occasions provides food brands with an opportunity to reposition and challenge preconceptions. The strategy can help combat stagnation, increase brand awareness and drive category growth.
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What else does this article talk about?
- Food industry (general)
- Asia (general region)
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