In this paper
Overview 1. Transform perceptions 2. Encourage engagement 3. Demonstrate personality 4. Increase market share 5. Further reading
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This report describes how APAC food brands have found success with advertising campaigns which persuade consumers to increase product consumption occasions.

Food brands adopt this communication strategy for a range of reasons, including:

1. New consumption occasions can transform brand perceptions

The creation of new consumption occasions provides food brands with an opportunity to reposition and challenge preconceptions. The strategy can help combat stagnation, increase brand awareness and drive category growth.

2. An opportunity to encourage brand engagement

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