Brands lost the lawful use of masses of consumer data profiles thanks to the General Data Protection Regulation (GDPR) – and rightly so. Much data was neither collected nor processed in compliance with the GDPR derogations of consent, legitimate...
How AI can solve GDPR data loss
In the rush to comply with GDPR, many brands found themselves losing access to consumer data when they didn’t actually need to, but AI can help address this shortfall.
