Why it matters
Numerous brands have voiced their support for tackling racial injustice, but marketers should be careful not to overstep the legitimate bounds of corporate involvement in pushing for social change. Most organizations, for instance, have internal failures of inclusion and diversity to rectify. Translating positive statements into meaningful action is another vital, but complicated, objective.
- Listening to employees, and understanding broader public sentiment, can help companies establish the role they should play in driving social progress.
- Training leaders on how to lead discussions about race and injustice is important to creating spaces where employees from under-represented communities...