How to turn Indians into wine-drinkers: the case of Sula Vineyards

James Durston

India’s drinks market has been dominated by beer and whiskey. But with a population of more than 1bn and a rising middle class, India is developing a wine market to support domestic producers and global brands despite a ban on alcohol advertising.

How to turn Indians into wine-drinkers: the case of Sula Vineyards

James Durston

It sounds like a fable: one man's quest, in a small corner of India, to turn beer into wine. Actually, it is the plan by one of the country's rising class of entrepreneurs...

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