How to recoup lost COVID-19 business — it’s all about speed

The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.

Why it matters

China's hard-hit Wuhan reported no new coronavirus cases for the first time this week when just last month, the city was still overwhelmed with thousands of new cases of coronavirus each day. Bouncing-back stories from China are sought after by companies outside the mainland, wanting to have a glimpse into their own futures.


  • Be quick in locking in premium media resources for the post-outbreak period. Give your media agency some bandwidth and leeway beyond standard formats and requirements to reserve and book premium resources on your behalf, as speed to market delivers impact. 

  • Look for opportunity...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands