How to recoup lost COVID-19 business — it’s all about speed

The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.

Why it matters

China's hard-hit Wuhan reported no new coronavirus cases for the first time this week when just last month, the city was still overwhelmed with thousands of new cases of coronavirus each day. Bouncing-back stories from China are sought after by companies outside the mainland, wanting to have a glimpse into their own futures.

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