How to prepare for playing in the Google Privacy Sandbox

Jack Shearring

Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.

Data management
Data protection & privacy
Data-driven marketing
Using customer data
Information technology
Digital media planning & buying
Search marketing
Strategy

What is the Privacy Sandbox?

In August 2019, five months before Google announced it was planning to phase out third-party cookies on Chrome, Google introduced the Privacy Sandbox initiative – a “set of open standards to fundamentally enhance privacy on...

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