How to prepare for playing in the Google Privacy Sandbox

Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.

What is the Privacy Sandbox?

In August 2019, five months before Google announced it was planning to phase out third-party cookies on Chrome, Google introduced the Privacy Sandbox initiative – a “set of open standards to fundamentally enhance privacy on the web”.

In the development world a ‘sandbox’ is a place where coding functions and solutions can be tested in isolation without affecting the live environment. With the Privacy Sandbox, Google can test different privacy tools without impacting its current web ecosystem.

At the time of announcement, the Privacy Sandbox caused a ripple of curiosity, but nothing to...

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