With increasing penetration of internet and mobile in the region, marketers in APAC are looking more and more towards data-driven marketing. However, the data ecosystem in APAC is less developed than in the US/Europe, which makes it more complex and difficult for marketers to execute plans.
To read six common mistakes marketers make with data, click here: Data-driven marketing: Six common pitfalls and how to avoid them
We have a simple ABCDE framework for CMOs to evaluate the robustness of their data-driven marketing strategy.
Aligned | Data that is aligned to clear business outcomes. Example: What data do... |