How to analyse and maximise your in-store shopper marketing strategy

Explains the importance of the role of shopper marketing and looks at ways that brands can maximise their strategies in order to improve results.

We are witnessing something of an 'imperfect storm' in FMCG right now, with continued pressure on price, the impact of range rationalisation that is seeing brands fighting for shelf space, and (certainly for the UK) the effects of trade promotions falling...