How to align your retail strategy with what Singapore and Hong Kong consumers want

Marketplaces are useful as part of a broader retail strategy, especially for customer acquisition, but they shouldn’t be your end-all and be-all strategy because brands have little flexibility and sway over UX.

Things “haven’t been very easy” for Asia’s retail players even before the novel coronavirus outbreak, what with the US-China trade war, social unrest in Hong Kong and a near-technical recession in Singapore.

This was what Carson McKelvey, CEO of Hong Kong-based retail solution provider Tofugear, observed in the Bridge the Gap Between Online & Offline: How to Align your Marketing Strategy webinar hosted by marketing software company Emarsys.

Recent research by Tofugear found that just 11% of consumers in Hong Kong had a positive economic outlook for the next 12 months, while 27% in Singapore felt this way....

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