WARC subscribers can read
How the “Double Jeopardy” law of television has changed over time – and how it hasn’t
Examines the relationship between Irish TV station shares and weekly reach, known as Double Jeopardy (DJ), wherein small channels attract relatively few viewers and these viewers watch small stations for relatively few hours.
WARC helps you to plan, create and deliver more effective marketing
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.