How the Campbell Soup Co. is adapting to the demands of e-commerce

The Campbell Soup Co., the packaged food company, is ramping up its focus on e-commerce in response to growing consumer demand and projected long-term growth.

The Campbell Soup Co., the food and snacks manufacturer, believes the spike in e-commerce usage prompted by COVID-19 will endure for the long term – and thus require its brands to take action.

We expect consumer online activities – both in terms of home delivery and click-and-collect – to accelerate,” explained Mark Clouse, the company’s president/CEO, on a quarterly conference call with investors.

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