How retail can retain customers in the cost-of-living crisis

As retailers seek to retain shoppers in the cost-of-living crisis, customer experience will be important to balance the impact of inflation on consumer demand.

During the cost-of-living crisis, consumers are becoming more discerning about where they spend their money. Brands are recognising this trend and are responding by creating stronger in-store experiences that showcase the value of investing in their products.

Immersive in-store experiences

Stores are investing in their stores to create a more immersive and enjoyable shopping experience. This includes creating attractive window displays, providing product demonstrations, and offering interactive elements. This helps create a sense of excitement and encourages customers to spend more time browsing and shopping.

Physical stores are important for connecting and showcasing what the brand is all about, the...

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