How new brands capture the influence of influencers – while traditionalists don’t

Geoffrey Precourt

Influencers represent a powerful resource for retailers looking to connect with consumers, but many brick-and-mortar chains have been slow to move in this area.

Laurel Dunne, a London-based retail insights specialist at Shareablee Inc., insists that tradition-bound brick-and-mortar retailers are passing up opportunities for powerful consumer engagement by not tapping into the massive community of brand and service...

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