How neuroscience can make segmentation and understanding purchase behaviour easier

This article explores neuroscience can aid marketers in developing more efficient segmentation strategies, and what brands need to know about the link between gender and purchase behaviour.

How neuroscience can make segmentation and understanding purchase behaviour easier

Dr. Peter Steidl Neurothinking

Market segmentation as practiced today is usually based on a multitude of variables, identifying a large number of segments.  The marketer then selects a bullseye segment that is seen to offer the most promise.

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