“Innovation is new solutions to old problems,” proposed Orchid Bertelsen, head of digital innovation and transformation at Nestlé USA.
The consumer-packaged goods (CPG) manufacturer owns some 2,000 brands – “a lot of people don't realize that Nestlé is actually the largest CPG in the world,” Bertelsen noted – and its technology-innovation unit works with about 40 different offerings.
More specifically, Bertelsen’s job is to bring focus – as well as productivity – to digital innovation. And her means for doing so include:
- Establishing a common learning agenda
- Understanding the “hype cycle”
- Demystifying technology through education
- Using technology as a solution...