How Nestlé works the tech hype cycle to drive digital innovation

Nestlé, the fast-moving consumer goods manufacturer, is seeking to use digital innovation to deliver tangible solutions rather than simply experiment with intriguing technology.

“Innovation is new solutions to old problems,” proposed Orchid Bertelsen, head of digital innovation and transformation at Nestlé USA.

The consumer-packaged goods (CPG) manufacturer owns some 2,000 brands – “a lot of people don't realize that Nestlé is actually the largest CPG in the world,” Bertelsen noted – and its technology-innovation unit works with about 40 different offerings.

More specifically, Bertelsen’s job is to bring focus – as well as productivity – to digital innovation. And her means for doing so include:

  • Establishing a common learning agenda
  • Understanding the “hype cycle”
  • Demystifying technology through education
  • Using technology as a solution...
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