Why it matters
Brands in the sectors hit hardest by COVID-19 and the subsequent restrictions on consumer activity, like travel and tourism, must be ready to respond as soon as consumes are ready to return to purchasing.
Key takeaways
- Etihad has evolved its focus from brand-led communications, to reassuring messages around safety, security and hygiene, and most recently emphasising flexibility and value with a 50%-off voucher for future travel.
- Refinitiv, a global financial solutions provider, shifted away from a quarterly media and content strategy towards a more agile, always-on approach to content, designed to help customers during the...