How navigating the COVID-19 crisis forced advertisers to be more creative

Explores how brands in categories such as travel and finance are adapting their marketing strategies.

Why it matters

Brands in the sectors hit hardest by COVID-19 and the subsequent restrictions on consumer activity, like travel and tourism, must be ready to respond as soon as consumes are ready to return to purchasing.

Key takeaways

  • Etihad has evolved its...
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