How McDonald’s used data to solve its business challenge

McDonald’s, the global quick service restaurant chain, maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages, mapping real-time restaurant data against paid search spends, via a live API.

In this exclusive interview with WARC, Josephine Tan, Global Media Director for McDonald’s, and Sadhan Mishra, Regional Business Director at OMD Singapore, share insights and lessons from their ambitious initiative to introduce data-driven capacity-based...

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