How marketing can overcome the talent crunch: LEGO's experience

Part of WARC’s CMO Growth Council report, this interview with LEGO Group CMO Julia Goldin explains how marketing can overcome the talent crunch.

Marketing as a career choice is struggling to attract the brightest talent away from consulting, big tech, or glamorous start-ups. Chief Marketing Officer tenures are short, and in many companies, marketing is struggling to demonstrate its value at the...