How marketing can overcome the talent crunch: LEGO's experience

Part of WARC’s CMO Growth Council report, this interview with LEGO Group CMO Julia Goldin explains how marketing can overcome the talent crunch.

Marketing as a career choice is struggling to attract the brightest talent away from consulting, big tech, or glamorous start-ups. Chief Marketing Officer tenures are short, and in many companies, marketing is struggling to demonstrate its value at the C-suite level – a particular problem in an age of shrinking budgets. How can the industry turn things around?

Julia Goldin, Chief Marketing Officer at LEGO Group, is co-leading the workstream addressing talent as part of the CMO Growth Council, an initiative by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company).

Read the full CMO Growth...

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