How marketers can win with Gen Z and Millennials post-COVID-19

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.

Why it matters

COVID-19 is causing seismic shifts in consumer behaviour, particularly for high-potential Gen Z and Millennial consumers. History teaches us that those marketers that act quickly and aggressively—when many of their competitors do not or...

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