How MailChimp's fake brands made real business sense

Online marketing platform MailChimp lay the foundations for a stronger relationship with creative-minded professionals in the US with the launch of a series of playful sub-brands.

Background

A stalwart at awards shows in 2017, including a Cyber Grand Prix at the 2017 Cannes Lions, was B2B online marketing platform MailChimp and its Did You Mean MailChimp? campaign. Unveiled in January 2017, this vibrant campaign brought new levels of cre

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands